Sample report · Illustrative synthetic data, not fielded survey results
Sourcing & Procurement Research

The Automotive Sourcing Squeeze

Lean procurement teams are managing thousands of suppliers, a rising regulatory load, and relentless tariff pressure, with almost no visibility below their direct suppliers.
Research Report·May 2026·100 Automotive Supply-Chain Professionals

We spoke with 100 sourcing and procurement professionals at large automotive companies, from category leads to vice presidents, all working below the C-suite where supplier decisions actually get made. The picture is consistent across every account. Small teams are running enormous, multi-tier supplier networks under constant tariff and regulatory pressure, with resources that have stayed flat or shrunk since 2025. Most can see no further than their direct suppliers and the single tier beneath them. When leadership asks how exposed the company is to tariffs or to China, the honest answer for most is that it takes weeks to find out, if they can find out at all.

77%
Can map their supply chain no deeper than Tier 2, the level just below their direct suppliers
52%
Can independently verify one in ten or fewer of the tariff-driven price increases their suppliers request
71%
Say budget and headcount have stayed flat or shrunk since the 2025 tariff shifts, even as the work grew
Account-based study

The account base

Respondents were recruited account by account from a defined list of 60 large automotive accounts: OEMs such as Mercedes-Benz, BMW, and General Motors, alongside their major Tier-1 and Tier-2 suppliers. The 100 completed responses break down across those accounts as follows.

39 / 60
Target accounts engaged
100
Completed responses
2.6
Average completes per engaged account
72%
Of completes from OEMs and Tier-1 suppliers
Where the responses came from
Completed responses by account, top 15 of 39 engaged. Figures are response counts, not percentages.
OEM Tier-1 supplier Tier-2 semiconductor EV / battery

Full target-account roster

Every engaged account and its completed-response count. The remaining 21 accounts on the target list returned no completes in this wave.

OEMs · 38 completes
Mercedes-Benz5
BMW4
Volkswagen Group4
General Motors4
Ford3
Stellantis3
Toyota Motor N.A.3
Honda2
Nissan N.A.2
Hyundai2
PACCAR2
Daimler Truck N.A.2
Volvo Group1
Rivian1
Tier-1 suppliers · 34 completes
Bosch4
Denso3
ZF Friedrichshafen3
Magna International3
Continental3
Aptiv3
Lear2
BorgWarner2
Forvia2
Valeo2
Adient2
Aisin2
Schaeffler2
Dana1
Tier-2 semiconductors · 18 completes
Infineon4
NXP Semiconductors3
Renesas3
STMicroelectronics3
Texas Instruments3
onsemi2
EV & battery · 10 completes
LG Energy Solution3
Panasonic Energy2
Samsung SDI2
SK On2
Ultium Cells1
1

Lean teams, limitless scope

Automotive supply chains are among the most complex in the world, and the teams running them are small. A typical respondent sits on a team of six to fifteen people accountable for hundreds or thousands of direct suppliers and tens of thousands of distinct parts. The 2025 tariff upheaval added work at every turn, and the resources to absorb it have not followed.

6–15
people on a typical procurement team
500–2,000
direct suppliers that team manages
10k–50k
distinct parts sourced across them
"Roughly how many people work in your sourcing / procurement function?"
How big is the team?
Share of respondents by team size
"Since the early-2025 tariff changes, what has happened to your team's budget, headcount, and executive support overall?"
Resources since the 2025 tariff shifts
Share of respondents

Key insight

Seven in ten teams are doing more with the same or less. Only 7% have seen budget and headcount grow significantly since 2025, while 71% report resources that are flat or shrinking. The footprint each person covers keeps expanding even as the team does not.

"We added two major regulatory programs last year and lost a person to a hiring freeze. The work doesn't shrink to fit the team. Something just stops getting done." Senior Manager, Procurement · Tier-1 Supplier
2

Blind below Tier 2

The most consistent finding in the study is how little of their own supply chain these teams can see. More than three quarters can trace suppliers no further than the tier directly beneath their direct suppliers. Tier 3 and below, where a large share of country-of-origin and forced-labor risk hides, stays mostly dark.

"For your most important products, how far down your supply chain can you reliably map and trace today?"
How far down can you actually see?
Share of respondents by deepest tier reliably mapped
"Have you ever fully mapped a critical product end-to-end, all the way to raw materials?"
Have you mapped a product end-to-end?
Share of respondents

Key insight

When teams do map a critical product all the way to raw materials, they routinely find suppliers they never knew were there. Among the 62% who have completed or started an end-to-end map, the exercise surfaced an average of 38 previously unknown sub-tier suppliers, and it typically took four to six months of manual work to produce.

"We thought we had a clean picture of a key platform. The full map turned up a Tier-4 supplier that half of our wiring depended on. Nobody had it on a list anywhere." Director of Supply Chain · Automotive OEM
3

Tariff whiplash and unverifiable claims

Since the 2025 tariff changes, supplier cost negotiations have become almost continuous. Three quarters of respondents say more than one in ten of their suppliers has requested a price increase citing tariffs. The harder problem is that almost none of them can check whether the claim holds up.

"Since early 2025, what share of your suppliers have requested cost increases citing tariffs?"
Suppliers requesting tariff-driven increases
Share of respondents
"For the suppliers who raised tariff-related increases, what share of those claims can you independently verify?"
Of those, how many can you verify?
Share of respondents
"In the past 12 months, has leadership asked you to quantify your organization's total China exposure, and if so, were you able to?"
Can you answer the China question?
Share of respondents

Key insight

Suppliers are citing tariffs far faster than procurement can verify them. While 75% of respondents see tariff-justified increase requests from more than 10% of their suppliers, 52% can independently verify the impact for one in ten of those claims or fewer. The same blind spot appears with China: of the 77% asked to quantify total China exposure in the past year, just 14% could answer within days.

"A supplier sends a letter that says tariffs, adds twelve percent, and we have about a week to respond. Proving the real number means tracing the part back three tiers, which we can't do in a week." Category Lead · Tier-1 Supplier
4

The regulatory pile-on

On top of tariffs, the compliance load keeps growing. The average respondent personally owns several overlapping regulatory frameworks, from forced-labor rules to conflict minerals to EV battery sourcing requirements. The tooling to handle it stays fragmented, and AI is still mostly an experiment.

"Which of these regulatory or traceability obligations are you personally responsible for?" (select all that apply)
Frameworks landing on procurement's desk
Share of respondents · multiple answers allowed, so totals exceed 100%
"Where is your team with AI in sourcing or supply-chain work today?"
How far along is AI adoption?
Share of respondents

Key insight

Conflict minerals (71%) and forced-labor rules under UFLPA (64%) are now near-universal responsibilities, with newer EV and EU frameworks climbing fast. Most teams carry this on spreadsheets: 92% still rely on Excel for supplier mapping and risk work, and 72% are either not using AI at all or only piloting it. When we asked what would unlock budget for a better approach, the answer was almost always the same. A number leadership is already asking for, that the team cannot yet produce.

"If I could walk in with our true China exposure and our tariff exposure in dollars, on demand, the budget conversation would be over in five minutes. Today I walk in with a spreadsheet and a lot of caveats." Director of Global Sourcing · Automotive OEM
In their words

Voices from the field

Verbatim responses from across the account base, spanning sourcing, supply chain risk, and compliance functions.

"We can name our direct suppliers in our sleep. Ask me who is three tiers down on a safety-critical part and I'm starting a two-month project, not answering a question."

Supply Chain Risk Manager · Tier-1 Supplier

"Every new forced-labor rule lands on my desk with the same instruction: make sure we are clean. Nobody asks whether I have the data to prove it. I usually don't."

Supply Chain Compliance Lead · Automotive OEM

"A supplier says tariffs and adds a number. Pushing back means proving the country of origin myself, and most weeks I can't, so we either eat it or we argue blind."

Senior Manager, Sourcing · Tier-1 Supplier

"When the board asked for our total China exposure, it took my team three weeks and a page of caveats. I don't want to send that email again."

Director, Supply Chain Risk · Automotive OEM

"Two new EU frameworks this year, the same headcount. The honest answer is that we triage. Some obligations get real attention, and some get a spreadsheet."

Manager, Supply Chain Compliance · Tier-2 Semiconductor

"I don't need another dashboard. I need to walk into the quarterly review already holding the exposure number, before anyone asks me for it."

VP, Global Sourcing · Automotive OEM

The gap is visibility

Every finding in this report traces back to one root problem. Teams cannot see far enough down their own supply chains to answer the questions that tariffs, China, and regulators are now asking. Altana builds a living model of the global supply chain that maps your products past Tier 1 to the sub-tier suppliers, country of origin, and raw materials beneath them, so the exposure numbers leadership wants are ready before they ask.

See what's under your supply chain

Methodology

An account-based study of automotive sourcing and procurement professionals, recruited company by company from a defined list of large OEMs and Tier-1 / Tier-2 suppliers.

100
Completed responses
Auto
OEMs and Tier-1 / Tier-2 suppliers only
$1B+
Revenue weighting (floor $500M)
May 2026
Fielding period
70/20/10
North America / Europe / APAC
Respondent seniority
No C-suite; practitioners through VP
Position in the automotive supply chain
By segment
Respondent function
Primary functional area within sourcing and supply chain

All figures are reported as a percentage of the 100 completed responses. Single-select questions sum to 100%. Multi-select questions (regulatory frameworks, tools in use) allow more than one answer and therefore sum to more than 100%. This is a sample report built on illustrative synthetic data to demonstrate format and analysis. The numbers are fabricated for design purposes and do not represent fielded survey results.

Prepared by Gather for Altana · May 2026. Sample report built on illustrative synthetic data.

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