BAGELBRANDS.

Verbatim Browser · Waves 1 & 2

Questions (19)

All verbatims7290

Awareness

Unaided top-of-mind: brands that come to mind when thinking about mornin...995 Brand familiarity — 'Other' write-in (brand not on the list)29

Perception

Three words that come to mind about Einstein Bros993 Open-text impressions of brands they've heard of990

Win-over / Loyalty

What Einstein Bros should change to win you over or keep you coming back991 Win-over non-triers — 'Other' specify for what would win you over24 What would trigger a return visit — 'Other' specify6 Switch-away risks — 'Other' specify for what would make you switch away1

Competitive

Local or independent shops named (Q3)748 Top-3 strengths — 'Other' specify for what makes Einstein a top-3 brand57 Competitor strengths — 'Other' specify for what go-to brand does better53 Top 3 gap — 'Other' specify for how close Einstein is to top 319 Go-to brand — 'Other' specify (write-in brand)9 Competitor strengths — 'Other' specify for what go-to brand does better ...3

Pricing

Overpriced items — 'Other' specify for which items feel overpriced124

Drivers

Consideration drivers — 'Other' specify for what makes brands make the cut2

Behavior

Visit trigger — 'Other' specify for what triggers an Einstein visit10 Typical Einstein visit — 'Other' specify2

Barriers

Lapsed reasons — 'Other' specify for why drifted away from Einstein12 Why haven't visited Einstein — 'Other' specify3

Q2 + Q3 2026 · 7,290 verbatims · filter by wave, segment, region, and demographics

Verbatim browser.

All open-text responses from both waves of the Einstein Bros BHT, tagged by wave, funnel bucket, region, age, gender, and income. Filter and search to find the slice you need.

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© 2026 Bagel Brands · Prepared by Gather

4,323 verbatim records · n = 1,004 respondents

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