BAGELBRANDS.
Verbatim Browser · Wave 1
Questions (19)
All verbatims4323
Awareness
Unaided top-of-mind: brands that come to mind when thinking about mornin...995 Brand familiarity — 'Other' write-in (brand not on the list)29
Perception
Three words that come to mind about Einstein Bros993 Open-text impressions of brands they've heard of990
Win-over / Loyalty
What Einstein Bros should change to win you over or keep you coming back991 Win-over non-triers — 'Other' specify for what would win you over24 What would trigger a return visit — 'Other' specify6 Switch-away risks — 'Other' specify for what would make you switch away1
Competitive
Top-3 strengths — 'Other' specify for what makes Einstein a top-3 brand57 Competitor strengths — 'Other' specify for what go-to brand does better53 Top 3 gap — 'Other' specify for how close Einstein is to top 319 Go-to brand — 'Other' specify (write-in brand)9 Competitor strengths — 'Other' specify for what go-to brand does better ...3
Pricing
Overpriced items — 'Other' specify for which items feel overpriced124
Drivers
Consideration drivers — 'Other' specify for what makes brands make the cut2
Behavior
Visit trigger — 'Other' specify for what triggers an Einstein visit10 Typical Einstein visit — 'Other' specify2
Barriers
Lapsed reasons — 'Other' specify for why drifted away from Einstein12 Why haven't visited Einstein — 'Other' specify3
Q2 2026 · Baseline · 4,323 verbatims across 19 questions

Verbatim browser.

All open-text responses from the Einstein Bros BHT Wave 1 survey, tagged by funnel bucket, region, age, gender, and income. Filter and search to find the slice you need.
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© 2026 Bagel Brands · Prepared by Gather
4,323 verbatim records · n = 1,004 respondents
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