A survey of 210 IT decision-makers across North America reveals how Jade Global's brand resonates—where it leads, where perception gaps exist, and what clients value most.
Jade Global earns exceptional loyalty from existing clients—but struggles to break through in a crowded market where its depth and innovation go underappreciated by prospects. Clients rank Jade's delivery quality and relationship trust among the highest in the industry, while non-clients underestimate Jade's AI capabilities by a wide margin. The gap between lived client experience and external brand perception is the defining challenge—and opportunity—of the next growth phase.
Jade Global's Net Promoter Score among active clients towers above the IT consulting industry average—but awareness among non-clients remains a major barrier to growth.
Jade Global's client NPS of +58 significantly outperforms the IT services industry benchmark of +32. Among clients with 2+ years of engagement, that figure climbs to +71—driven almost entirely by trust in delivery and the quality of project teams. This isn't a delivery problem. It's a visibility problem: Jade's story isn't reaching the market at scale.
"We've worked with a lot of consulting firms over the years. Jade is the only one that feels like they're genuinely invested in our outcomes, not just the contract."
"I've referred three colleagues to Jade in the last year. Every time I mention them, people haven't heard of them. That surprises me given how good they are."
Jade's brand is strongly anchored in Oracle and ERP modernization—its early strengths. Meanwhile, its growing Gen AI, data intelligence, and multi-platform capabilities remain invisible to a majority of non-client prospects.
Only 31% of non-clients associate Jade Global with AI or generative AI capabilities—compared to 79% of active clients who name AI as a Jade strength. Jade has a substantial AI capability narrative it isn't yet telling. With 220+ ready-to-deploy Oracle AI Agents and products like OMNI AI, DataFirst AI, and FinClose AI in market, the gap between capability and perception is striking—and closeable.
"Honestly, I thought of Jade as an Oracle integrator. I had no idea they were doing generative AI work until someone on my team showed me their solution catalog."
"Their Boomi AI agents work alone with no hand-holding. It's a different kind of product than I expected from an IT services firm. More like a software company."
When enterprises select IT consulting partners, brand recognition still plays an outsized role in shortlisting—even when mid-market specialists consistently outperform on delivery. Jade's challenge is getting into the room.
Among non-clients who did not shortlist Jade, 44% cited "lack of brand recognition" as the primary reason—not price, not technical fit. Yet among clients who did engage Jade, 91% say Jade outperformed their expectations. The implication is clear: the biggest risk is being overlooked, not underdelivering. Jade's next chapter depends on transforming its unmatched client advocacy into visible market presence.
"We almost didn't include Jade in our RFP process. Our board wanted names they'd seen at a conference. In hindsight, that would've been a mistake—Jade ran circles around the big firms."
"The CSAT score they maintain—4.8—is almost unheard of at that scale. Their clients aren't just satisfied, they're advocates. That's a brand asset most companies would kill for."
Jade Global has built one of the most trusted delivery organizations in IT consulting. The next phase is ensuring that reputation is as visible externally as it is deeply felt by its clients. The data points to a clear path: amplify client voices, lead with AI, and show up where decisions are made.
Talk to Jade Global →This report is based on synthetic survey data modeled to reflect Jade Global's actual business profile, client base, and market positioning as of Q1 2025. All figures are illustrative.