Cyera wins the evaluation. The battle is getting into it.
Among enterprise security decision-makers, Cyera is broadly recognized and performs strongly when it reaches a head-to-head evaluation. The constraint sits earlier: a thin top-of-mind layer and a Microsoft/incumbent “default” that forecloses the shortlist before Cyera is in the room. The growth lever is category leadership and earlier presence in the buying cycle.
Awareness is broad but shallow
Aided awareness is healthy at 61.5%, but unaided top-of-mind is only 14.5%. Buyers recognize Cyera when named, yet few reach for it first — and the shortlist is built from the names that come first.
When it’s evaluated, it closes
Of the 57 who ran a Cyera POC, 29 adopted — a ~51% POC-to-win rate, with classification accuracy the #1 cited reason. The product wins in the room; the problem is reaching it.
The “default” is the real competitor
Microsoft Purview and a bundled Wiz are the path of least resistance. The most common reason Cyera isn’t shortlisted is “standardizing on a platform we already own” (36.2% of aware non-evaluators).
AI data security is the wedge
Securing data for AI and governing agent access is the fastest-rising buying trigger. It’s where Cyera’s differentiation lands hardest (66.4% rate AI/agentic security top-two) and where incumbents are weakest.
The buyer funnel, at a glance
From awareness to advocacy.
Each stage is the percentage of the filtered base that converts to that level of engagement with Cyera. Drop-off between stages reveals where GTM investment creates the most downstream lift.
Full funnel
Conversion efficiencies
Funnel by company size
Funnel by vertical
Funnel by security program maturity
Who Cyera is really competing with.
The data-security category is top-heavy: a handful of incumbents and the Microsoft default own mindshare. Cyera’s competitive frame is less about pure-play DSPM rivals and more about the platforms buyers already own and the “good enough” bundle.
Unaided top-of-mind
Aided awareness — data security vendors
Shortlist inclusion
Default / go-to data security platform
What the default does better than Cyera
What buyers believe about Cyera.
Attribute ratings capture where Cyera sits on the dimensions security teams weigh in a DSPM decision. Impression sources reveal how much belief comes from hands-on evaluation versus analysts, peers, and marketing.
Attribute ratings
Pricing perception
Three-word associations
Where impressions come from
What pulls buyers in, what keeps them out.
Why do customers choose and stay, and why do aware non-evaluators stay away? Their answers point to different GTM muscles — product proof versus category presence.
Why customers chose Cyera
Why aware non-evaluators haven’t looked
What would win non-evaluators over
What makes a vendor “make the shortlist”
Why churned / lapsed buyers moved on
Switch-away risks (current customers)
Who is Cyera winning with — and losing with?
Firmographic and role cuts against the full Cyera funnel. Use these to prioritize field coverage, vertical plays, and where to invest in proof.
Full funnel by company size
Full funnel by vertical
Full funnel by buyer role
Full funnel by security program maturity
In their own words.
Free-text and structured responses from the richest fields: what Cyera would need to do to earn a place on the shortlist, what triggers an evaluation, and how teams handle data security today. Searchable.
Browse verbatims
Sample, quotas, and how to read this.
A demonstration build. Every chart is wired to a structured dataset so it behaves exactly like a live Gather report — the difference in a real engagement is the underlying respondents.
What a live study would look like
Mode: AI-moderated conversational interviews (Gather) — open-ended depth at survey scale, with adaptive follow-up. Audience: enterprise security & data-protection decision-makers (CISO / security exec, security architect & engineering, GRC / compliance, data & privacy) at 1,000+ employee organizations. Illustrative n: 304 completes. Cadence: baseline plus quarterly tracking on awareness, shortlist rate, and POC win-rate.
Funnel definitions
- Unaided awareness: named Cyera in the open-ended top-of-mind question before any vendor names appeared.
- Aided awareness: recognized Cyera when named.
- Familiar: could describe, unprompted, what Cyera does.
- Shortlist / consideration: would include Cyera in an active DSPM evaluation.
- Evaluated (POC): has run or is running a Cyera proof-of-concept.
- Customer: currently deploys Cyera in production.
- Eval intent (high): “very” or “somewhat” likely to evaluate Cyera in the next 12 months.
Illustrative sample frame
| Band | Share | n |
|---|---|---|
| Mid-market (1k–5k) | 31.6% | 96 |
| Enterprise (5k–20k) | 42.1% | 128 |
| Large Ent. (20k+) | 26.3% | 80 |
| Industry | Share | n |
|---|---|---|
| Financial Services | 25.7% | 78 |
| Technology / SaaS | 23.0% | 70 |
| Retail & Other | 19.7% | 60 |
| Healthcare | 17.1% | 52 |
| Public Sector | 14.5% | 44 |
| Role | Share | n |
|---|---|---|
| Security architect / eng | 31.6% | 96 |
| CISO / security exec | 28.9% | 88 |
| GRC / compliance | 21.1% | 64 |
| Data & privacy | 18.4% | 56 |
| Stage | Share | n |
|---|---|---|
| Developing | 23.0% | 70 |
| Established | 38.8% | 118 |
| Advanced | 27.6% | 84 |
| Leading | 10.5% | 32 |
Vendor set
Competitive frame modeled on the 2026 DSPM / data-security landscape: Microsoft Purview, Varonis, Wiz, BigID, Rubrik, Palo Alto (Prisma), IBM Guardium, Securiti, Sentra, and Concentric AI.
Vendor
Designed and prepared by Gather — AI-moderated conversational research platform. Built for the Cyera team as a demonstration of category & brand-health tracking.