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Thursday, May 28 2 studies in field · 11 projects

Good evening, Mayank.

This week we interviewed 240 ICPs, updated your core messaging, and created 24 new assets for campaigns.

184
ICP interviews
Last 30 days
47
Assets refreshed
Last 30 days
6
Evergreen artifacts
Auto-refreshing
12
Story assets
In flight this week
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G
Gong
Pull call transcripts & deal signals
SF
Salesforce
Sync CRM contacts & opportunities
Hb
HubSpot
Pull contact & deal context
Sl
Slack
Surface channel signals & VOC
Browse all integrations
40+ MCPs available
We're entering a new vertical Board presentation next month Competitor just raised Relaunching messaging New hire needs onboarding intel
Context applied — recommendations updated

What to run next

AI-prioritized research across your customer base, market landscape, and competitive environment.

Customer ResearchAI
Retentionpriority 9.1
Churn Driver Deep-Dive: Why Customers Leave After First Renewal
CS signals suggest pricing complexity and onboarding gaps are the top exit reasons — not product fit.
4 sourcesDetails ↗
CXpriority 8.8
ICP Validation: Do CMOs vs. Research Leaders Have Diverging Success Metrics?
Win/loss data suggests two distinct buyer personas evaluating Gather on entirely different criteria.
2 sourcesDetails ↗
Market ResearchAI
Tacticalpriority 8.4
AI-Native Platform vs. Agency Switching Triggers: Battlecard Refresh for Q3
Gather's thesis that marketing teams are replacing fragmented agency workflows is tested by Attest's recent positioning.
3 sourcesDetails ↗
Contentpriority 8.6
State of the Research Lifecycle 2026: How AI-Native Teams Close the Gap
A single AI-native engine owning the full research lifecycle is being validated by two converging market trends.
2 sourcesDetails ↗

Competitor Activity Live

All 24 Reports 9 Launches 2 Hiring 6 Press 7
R
Remesh
Launch
Apr 10
Remy in Action: How Generative & Agentic AI Are Transforming Modern Research
R
Remesh
Report
Apr 10
How to Validate AI-Generated Segments and Trends in Market Research
R
Remesh
Report
Apr 3
The Future of Unified Insights: How AI Is Dissolving the Line Between Qual and Quant
Q
Quantilope
Report
Mar 30
Modernizing a Legacy Research Department into a Tech-Led Insights Powerhouse

Core assets

Living strategy documents — updated automatically every time a project completes.

BRAND HEALTHWave 7 · 312/600
AWA
38
CON
15
PRE
6
NPS
41
Refreshing
Brand health tracker
v31 · 4 projects feeding
MESSAGING HOUSE
Core value proposition ★
Pillar 1 ✓
Pillar 2 ✓
Updated today
Messaging house
v23 · 12 projects feeding
POSITIONING
NarrowBroad
G
You · narrow & specific
Fresh
Category positioning
v14 · 7 projects feeding
BUYER PROFILE
Primary · Enterprise CMO↑
Secondary · Research Lead
Fresh
Buyer persona / ICP
v08 · 9 projects feeding
COMPETITIVE
Gthr
FAT
AI-native research
✓
✗
Stability perception
✓
!
Multi-brand scale
–
✓
Ch.11 filing — review recommended
Needs attention
Competitive framing
v19 · 6 projects feeding

Synthetic personas

Talkable archetypes built from real interviews — confidence intervals tighten as more studies feed in. Ask them anything about your product, message, or market.

All 5 E-commerce 2 Retail 1 Restaurant 1 B2B SaaS 1
A
99% · primary 4 studies feeding
E-commerce
Alex the Embedded Protection Pragmatist
B2B Embedded Insurance Insider
A commercially-minded partner who understands the product from the inside out. Values honesty over aspiration; calls out grandiosity immediately.
n=1,883 respondents Talk to Alex →
J
72% · growing 2 studies feeding
E-commerce
Jordan the DTC Growth Operator
Performance-first brand builder
Obsessed with CAC and LTV. Evaluates tools by how quickly they produce usable campaign inputs — impatient with caveats.
n=341 respondents Talk to Jordan →
S
61% · emerging 2 studies feeding
Retail
Sam the Category Manager
Mid-market retail planner
Balances vendor relationships and shopper insights. Needs research that speaks to buyers and merchants simultaneously.
n=188 respondents Talk to Sam →
R
58% · emerging 1 study feeding
Restaurant
Riley the Multi-Unit Ops Lead
Franchise-scale operator
Runs 10–40 locations. Cares about unit-level variance in guest sentiment, not aggregate brand scores.
n=142 respondents Talk to Riley →
M
12% · low confidence 2 studies feeding
B2B SaaS
Morgan the Skeptical Evaluator
Cautious buyer, high standards
A minority archetype who questions category claims and demands independent proof. Rare but high-value when converted.
n=12 respondents Talk to Morgan →
+
New persona emerging
Run more interviews to surface the next archetype. Confidence threshold: n≥50.

Content library

Campaign-ready content generated from your research — every asset is third-party validated.

📄
3 reports
Industry report
Branded, pixel-perfect, publication-ready.
✎
8 articles
Blog & AEO content
SEO-optimized long-form, schema-marked, CMS-ready.
in
24 posts
Exec LinkedIn posts
Ghostwritten in founder's voice. Weekly cadence.
▣
16 concepts
Ad copy + concepts
Pre-tested creative hooks from validated messages.
▤
5 pages
Landing pages
Message-matched for each audience segment.
⚔
3 cards
Battlecards
Competitive perception, win rates, objection-handling.
▶
2 decks
Sales decks
Enablement slides sourced from real buyer data.
★
1 briefing
Analyst briefings
Category-creation kits for Gartner / Forrester.
📣
2 kits
PR pitch kits
Data-story angles, quotes, journalist-ready.
✉
6 sequences
Lifecycle emails
Nurture sequences tuned to buyer journey signals.
▦
4 tools
Benchmarks
Interactive scorecards from validated research data.
⬡
3 stories
Interactive stories
Scrollable data narratives built from your research.
custom
Request custom asset
Tell us what you need — we'll build the template.

Active projects

Research currently in field or in draft — each one feeds back into your core assets when complete.

Platform Positioning TestDraft›
Cybersecurity & AI Budget Impact StudyDraft›
Competitive IntelligenceDraft›
Staples Brand Health & Choice StudyDraft›
Content Research & AI Automation DiscoveryIn Progress · Launched Friday›
Gather Content Validation StudyIn Progress · Launched Friday›
Learning Commons Thought Leadership ResearchDraft›
Learning Commons Brand Health TrackerDraft›
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