BRAND HEALTH TRACKER · Q3 2026
Verbatim Library
Every open-ended response from the California wave, filterable and searchable.
All questions
Q1.1 — Brands top of mind (unaided)
Q2.2 — Local or independent shops
Q4.1 — Three words for Noah's
Q6.2 — One thing to change
All stages
Visitor
First choice
Lapsed
Non-trier
All ages
18–24
25–34
35–44
45–54
55–64
65+
All incomes
Under $25K
$25K–$50K
$50K–$75K
$75K–$100K
$100K–$150K
$150K–$200K
$200K+
All genders
Female
Male
Non-binary
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